Velociti Partners, Inc. provides a suite of research-based services for improving sales and marketing execution.  Win/Loss Analysis, Competitive Intelligence, and Market Research Services allow enterprise technology companies to accelerate sales and hone marketing programs. Holistically, our programs drive integrated value across four key organizational pillars: marketing, product, sales, and support services.

Win/Loss Analysis

Understand why you are winning and losing deals and how to increase win rates.

Competitive Intel

Beat the competition with unmatched insight and tactical sales strategies.

MARKET RESEARCH

Custom, data driven projects and third-party vendor evaluations.

Velociti Partners' Win/Loss Analysis Program

Our Win/Loss Analysis Program offers a fully tailored and highly strategic approach to systematic opportunity profiling. We collaborate closely with each client to craft a customized strategy based on Velociti’s proprietary methodology, delivering actionable insights to drive success.

Our program’s value is amplified through ongoing win/loss trending analysis, which uncovers critical opportunities and threats, provides predictive insights into customer needs, and anticipates competitor strategies. What sets Velociti Partners apart? Here are a few reasons why we are selected by our market-leading client base:

• Technology Agnostic – We adapt to your tools and workflows, avoiding rigid, productized solutions.

• Fully Customizable – Every program is designed to meet your unique requirements.

• Unmatched Expertise – Our in-depth interviews and analysis go beyond the surface, exceeding industry benchmarks.

• Dedicated Support – A dedicated team of researchers ensures consistency and excellence.

• Measurable Results — One of the most common complaints we hear is that other firms fail to deliver actionable insights beyond interview anecdotes and generic high-level takeaways. At Velociti Partners, our consultants go further, providing in-depth strategic analysis, quantitative benchmarking, and tailored solutions that drive measurable outcomes and deliver tangible ROI. This commitment to impactful results has fueled our program's success exclusively through robust organic growth.

Unlike many firms that standardize services to fit the market, we remain steadfastly committed to delivering deep primary intelligence and strategic analysis. Our goal is to help clients transform prospects into loyal customers and unlock lasting growth.

Velociti Partners Competitive Assessment Projects

Our mission is straightforward: provide actionable insights and strategic recommendations to help our clients succeed in every competitive situation. As trusted partners to some of the most strategically managed technology firms worldwide, we prioritize delivering high-value, tailored intelligence—not generic, off-the-shelf reports.

Every Velociti project is a fully customized engagement, developed in close collaboration with our clients and designed to exceed their expectations.

Recognized as a leader in crafting fact-based strategies and materials for front-line sales teams, Velociti Partners delivers:

• Sales Battlecards – Concise, high-impact competitive intelligence and tactics tailored for sales representatives.

• Landmines – Strategic traps designed to exploit competitor weaknesses and shift the playing field.

• Objection Handling – Guidance on addressing and overcoming common competitor claims with confidence.

• Functionality Matrix – A deep dive into true product capabilities, cutting through market noise.

• SWOT Analysis – Comprehensive, strategic evaluations of competitor strengths, weaknesses, opportunities, and threats.

At Velociti Partners, we don’t just deliver information—we empower our clients with tools and strategies to win in even the most competitive markets.

Comprehensive Market Research Support Services

We operate beyond the silos of traditional, packaged market research engagements and provide custom, market research programs that enable our clients to drive value across our suite of services.

• Churn/Renewal Analyses — a deep-dive analysis of churn and renewals offers valuable, complementary perspectives to core Win/Loss analyses. Many of our clients enhance their understanding by integrating churn and renewal data into their Win/Loss datasets, enabling more comprehensive insights and a richer perspective on customer behavior and decision-making.

• Customer Insights / Voice of the Customer (VoC) / NPS Assessments — in-depth Voice of the Customer (VoC) panels, paired with robust qualitative and quantitative analyses, such as correlation analysis, provide actionable insights into customer sentiment and behavior. By incorporating aggregate data sources across service lines, including Win/Loss analyses, organizations can uncover deeper connections and trends, offering a comprehensive view of customer dynamics to drive strategic decision-making and improved performance.

• Pricing Studies — bespoke pricing studies combine internal (client) and external data sources to deliver tailored insights that inform pricing strategies and drive competitive advantage. These studies can seamlessly integrate with Velociti’s comprehensive suite of services or be executed independently, offering flexibility and precision to meet your unique business needs.

• Independent Vendor Evaluations — outsourced vendor evaluations and recommendations leverage our consultants' extensive expertise in the enterprise technology market, providing unbiased, actionable insights tailored to your business needs. These independent evaluations are further enriched by integrating a client’s suite of data services powered by Velociti, ensuring data-driven decisions that align with strategic objectives and market demands.

The Velociti Advantage: Holistic Insights, Strategic Integration

Velociti Partners leverages its expertise across Win/Loss Analysis, Competitive Insights, and its suite of Comprehensive Market Research services to create a unique, integrated approach that drives better decisions, sharper strategies, and measurable results. By combining diverse data sets, we offer comprehensive advantages that deliver clarity and actionable intelligence across all levels of your business.

No other firm combines proven processes, a network of resources, and a talented team to achieve a single goal like Velociti Partners. By providing cost effective data collection and rigorous analysis, we ensure our clients continue to view us as their partner for strategic services.