Customer Insights
Organizations unsatisfied with one dimensional web-based surveys turn to Velociti Partners' Customer Insights practice to capture in-depth perception metrics and actionable data points. Through precise project scoping and cost effective execution, we aim to capture statistics and insights that can truly be leveraged by our client's marketing efforts. Understanding customers' perceptions, preferences, and future needs is the first step to sustainable success in the quickly evolving information technology industry. We answer questions such as:
- How likely is it you would recommend our product to a colleague?
- How did you hear about the company? What type of resources do you use to stay abreast on the market?
- What are our key strengths and weaknesses compared to competitor X?
Pricing Studies
The pricing, packaging, and discounting models technology organizations employ can have a dramatic effect on the short-term success and long-term viability of a solution. Velociti Partners has expertise in capturing key market metrics to aid in pricing structure development. We combine competitive intelligence and end-user preferences and perceptions to provide all the information necessary to make informed and strategic decisions. We answer questions such as:
- How are potential competitors packaging and pricing their product?
- How much are target organizations currently spending on similar technology solutions?
- What do customers of competitors like and dislike about their pricing schedules?
Market Sizing
Velociti Partners helps clients recognize the optimum profit potential of their products and services by defining the size of prospective markets and highlighting the trends that are shaping their technology segments. We assess the demand of innovative products and services helping clients to plan for continued market penetration and maximize revenue and profit potential. Through packaged service programs, Velociti Partners answers questions such as:
- How much overall demand is there for the product we are planning to launch?
- How quickly is the potential market growing?
- Where is the ideal market entry point for my product?
Prospect Analysis
The Velociti Prospect Analysis Program captures detailed, vendor-neutral market perception from representative prospect samples. This packaged program allows our customers to better understand the preferences, needs, and perceptions of their target customer base on both a micro and macro level. In-depth interviews of decision makers and rigorous analysis of captured data brings focus and clarity to strategic marketing decisions. The following questions are answered by the Prospect Analysis:
- What features are most important to my target prospect base?
- Where do my potential customers go to find information about my technology?
- What is preventing prospects from purchasing my technology?
- How can I fine-tune marketing to increase overall demand?
Independent Vendor Evaluations
Velociti understands that Enterprise technology evaluations not only requires a unique skill set, but also often includes extensive requirements gathering, coordinating resources in a multi-phased evaluation process, and a thorough strengths and weaknesses assessment. Velociti's experience and expertise in evaluating Enterprise technology lifecycles equips us to execute this process on behalf of our clients. Our approach in executing independent vendor evaluations is novel and enables clients to assess prospective vendor solutions objectively. Questions addressed by the Velociti team include:
- Which resources should we use to identify a long list of prospective vendors?
- How can we be confident that we are evaluating the entirety of the competitive landscape?
- Do we have the bandwidth to handle the demands of an evaluation process within our tight implementation timeline?