NPS is a reliable predictor of short-term sales growth when used as a brand health metric, capturing feedback from both current and potential customers. Recent research by Baehre et al. (2022) confirms this relationship.
Velociti Partners consultants recommend applying NPS measurement across the primary research suite on an iterative basis to negotiate the typical shortcomings of a one-time, singular dimension (“pulse”) measurement.
Baehre, S., O’Dwyer, M., O’Malley, L., & Lee, N. (2022). The use of Net Promoter Score (NPS) to predict sales growth: Insights from an empirical investigation. Journal of the Academy of Marketing Science, 50(1), 67–84. Download Full Document Here